What I've Learned These Past Few Weeks | The 2-Year Experiment

Hello lovelies,

It’s been a while since I’ve written to you. I took some time off my creative writing endeavors.

I got to the point where I was working long hours and I didn’t have time or feel like keeping up with this newsletter.

It was honestly because I was feeling creatively blocked and I didn’t have updates to share.

But now looking back on the past few weeks so much has happened.

For example, I did LinkedIn outreach for 3 months. I’ve learned it’s good for building relationships with successful people. It’s good for coffee chats.

But for my business in particular it wasn’t good for getting clients.

Maybe there’s a longer sales cycle required but I’m not interested in it.

I’m kind of tired of cold outreach to be honest.

I know it works for getting opportunities but it’s 10x harder than inbound methods.

After the Linkedin Outreach I hired someone to do cold DMs on Instagram.

And I got 2 calls booked and they both no showed.

I canceled my weekend plans for one of them and it was in that moment when she canceled that I knew I no longer wanted to take sales calls for my business.

I follow Shelby Sapp and she makes remote closing so fun. And I bet it is fun especially when you’re getting warm leads from content or ads.

However, I decided this is not the life for me. I want to build an audience on social media and have people come to me.

The only problem?

I’ve been on social media for 5+ years and I don’t have an engaged audience.

Even though I have 5,000+ followers across all platforms the truth is people aren’t interested in buying or engaging.

It’s like my accounts were “dead”.

That was until I finally revived them by being brave and talking about a topic that’s controversial but dear to my heart.

It’s almost been 2 weeks since I decided to talk about being childfree by choice. I received the most engagement I’ve ever received across all social platforms.

I get so many comments and likes on a consistent basis. And I had people join my FREE discord community, Legacy Without Kids.

I’ve posted on and off on social media for the past 5+ years and literally haven’t made as much progress as I made when I finally decided to be brave and switch my niche.

I was afraid of the hate comments. But I pushed myself and realized the hate comments don’t hurt. They’re random people, typically anon, or men who’s opinion does not matter whatsoever.

I attribute my success to EFT Tapping. I worked with a manifestation/mindset coach who’s main method is EFT.

And I tapped on some social media/visibility blocks last summer. I didn’t do a lot and I wasn’t too consistent. But it’s just a coincidence that I had the idea to post childfree content. And then my tiktok accounts started blowing up.

Like I remember tapping on the fear of judgement and rejection. And now I can post so easily about a controversial topic that gets me hate on the internet.

I’d say this social media success was a delayed manifestation. BUT I had a quicker manifestation happen last summer. I started the EFT tapping membership and within 1 month decided I wanted to start freelancing again.

I had big audacious goal for that. But I landed a client paying a decent chunk of change. Entry level but I could pay for groceries. I landed that client about 1-2 months after I tapped on money blocks.

And then I managed to increase my income with them. And get good bonus structure and commissions as well.

My manifestation coach says things take 3 months to work. You have to put in the consistent work though. Which can be challenging. Because sometimes these EFT tapping videos are 20 minutes long and I don’t feel like doing them.

But if I want to see results I know I have to keep going.

And so I’m back in my coach’s membership and I plan to stay in for the long term. Same with my content creation coach.

I’m building a new movement called Legacy Without Kids. I’m still doing habit mastery coaching & education I’m just primarily serving childfree women.

I feel like I just continue to go through different evolutions. First I started off general self improvement. Then I niched down to habit mastery. And now I’ve niched down to childfree by choice.

I’m getting closer and closer because with childfree I’m actually building a community. And community is everything I have learned.

Like people did not care when I talked about self improvement or habits. Not as much as they care about childfree by choice.

And it’s great because my one coach Bridget talks about how we’ve got to activate people and my childfree niche does that. I can do that through my content now.

I can see myself building a large audience on social media if I just continue to stay consistent. It’s only been two weeks and I’ve gained over 150+ followers on tiktok. And I just get so much engagement.

I’ve since changed the 6 month experiment into the 2 year experiment. Because I decided to give myself more time to learn and grow.

I’ve also learned you can be doing everything right and get absolutely nowhere. You can post for months on end. You can launch the programs and courses. You can promote on IG stories. You can do cold outreach. All this stuff.

But if you don’t have an engaged community….if you don’t activate people….if you don’t have the right niche…you’re not getting very far.

There’s just too much competition on the internet. It’s not easy to blow up just by being yourself unless you’re really funny, beautiful, good at storytelling, editing, etc.

You probably know what I mean. You post content and you don’t get anywhere but you see all these people on your FYP that are successful.

It’s true that it can take 1-3 years. But it’s also true if you’re posting in the wrong niche it could take 10-20+ years before you make it.

I’ve decided to lock in on content creation now that I’ve found a niche where I’m actually building community.

I hope you enjoyed this edition of the Her Next Level Newsletter.

I’ll try to keep these coming out every now and then.

With appreciation,

Chrissy